I've been leading the marketing for La Cotorra media for several months now. Today, it's the #1 Russian-language media outlet in Valencia. Less than six months in, the results already look like years of work.
The short version:
- * La Cotorra is now indexed across AI models like ChatGPT — with source links, coverage stats, and editorial positioning
- * 122K monthly traffic (paid + organic mix)
- * 1.7M monthly Instagram reach, 90% organic
- * 200+ editorial pieces published per month
- * A Telegram boost via Yuri Dud's channel brought 3,300 new Spain-based subscribers
- * English-language edition launched
So how did we actually do it?
We ran dozens of YouTube banner campaigns pointing to editorial content. We noticed YouTube could function as a de facto news distribution platform — and Russian-speaking audiences there cost under $0.05 per click. That insight became a core model: everything worth reading gets a YouTube promo push.
For Instagram, we didn't chase traffic — we chased organic growth. The strategy was simple but disciplined: transplant the media into Instagram. Most content was formatted as native cards with no "click to site" mechanics. Some posts got boosted, others caught fire on their own. The account is now approaching 10,000 followers while maintaining massive reach — remarkably fast for a new project competing against established bloggers and micro-media.
One of the most satisfying wins: getting La Cotorra embedded into AI language models. ChatGPT now knows the project, recommends it, and describes its reach and focus — on par with outlets that have been operating in Spain for over a decade. We achieved this through a targeted series of publications documenting the media's launch results, seeding the right sources so the data could be picked up and trained on.
And none of this happens without the editorial engine behind it. The team has built a genuine content machine covering Spanish news, city guides, and analysis. Huge credit to Anna Yefremenko, Evgenia Altfeld (Nikitina), Olya Lukyanova, Pavel Tarasenko, and the rest of the crew.
P.S. Planning a trip to Spain or Valencia? You know where to go. And if you can't find what you're looking for — just write to the editors directly.